They don’t just give out awards in Hollywood this time of year… LESS+MORE is happy to announce that at last Friday’s American Advertising Awards Gala, we took home not one, not two, not three but four ADDY Awards!
Blog
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OUR REVIEW OF POINT LOMA
We reviewed Point Loma for On The Grid. It is often associated with being a historic town, having a heavy military presence and the glorious Rosecrans traffic. And while these may be true, we’ve come to know and love another side of this little neighborhood. A side where curiosity can lead you to discover a new favorite place, a great new restaurant or some of the best views San Diego has to offer.
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HISTORICALLY MODERN
The Nolen is Downtown San Diego’s brand new rooftop cocktail lounge atop the Courtyard Marriott Hotel. It recently had it’s grand opening and the “buzz” is continuing to grow stronger.
We worked alongside Azul Hospitality Group and Blue Motif Architecture to design the brand identity around the name. This reference to John Nolen, a city planner for San Diego in the 1920’s, gave us a wealth of historical insights and ways to connect the brand in a subtle but impressionable way. The logo for example, utilizes a plumb bob, which was a typical tool used in surveying.
Check out all of the work we did here and read more about the restaurant by clicking here.
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VALUE 1: BE READY
Talent alone won’t make you a success. Neither will being in the right place at the right time, unless you are ready. The most important question is: ‘Are you ready?’ Johnny Carson
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VALUE 2: OWN IT
Respect your efforts, respect yourself. Self-respect leads to self-discipline. When you have both firmly under your belt, that’s real power. Clint Eastwood
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VALUE 3: PEOPLE FIRST
If once you forfeit the confidence of your fellow-citizens, you can never regain their respect and esteem. Abraham Lincoln