You’ve probably heard the exact opposite of that statement right? Aside from seeing gradients used in tech and mobile app logos, it’s not often that you see them in things that you would actually want to wear or have in your home. So while gradients may have gotten a bad rap from their misuse, here are 10 products that are aiming to correct that by injecting some summer vibes into your life.
Blog
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MIT: 50 SMARTEST COMPANIES
Our client, Illumina, was recently named by the MIT Technology Review as one of the 50 smartest companies of 2016. Finishing just ahead of companies like Tesla Motors, Facebook, and Microsoft. To see the rest of the companies on the list, check out the MIT site.
The world’s largest DNA-sequencing company hopes to expand its technology’s role in diagnosing illness. This year it formed a new company to develop blood tests that cost $1,000 or less and can detect many types of cancer before symptoms arise, greatly improving the chances of survival. The spinoff, called Grail, is being headed by Jeff Huber, a former senior Google executive who lost his wife to colon cancer. The testing concept, sometimes called a “liquid biopsy,” uses Illumina’s high-speed sequencing machines to scour a person’s blood for fragments of DNA released by cancer cells.
At LESS+MORE, we are thrilled to continue our partnership with the growing company. We recently partnered with them and created a printed piece for employees and candidates to showcase the unique culture at Illumina. In addition to design, we commissioned photo shoots in three cities to convey an authentic portrait of daily life at the company. Check out some project highlights from our recent work with Illumina.
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JUST FIVE THINGS: ERIK ENBERG
Erik Enberg is a Copywriter and Creative Director based in Austin, Texas. We are constantly thrilled to work with him. He’s worked as Creative Director for agencies like Arnold Worldwide, Goodby Silverstein & Partners, and Mother London. He recently shared five things with us that keep him creative.
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SITE DEVELOPMENT FOR IMC
We recently partnered with Bulldog Drummond to create a new website for Investors Management Corporation (IMC), a company that specializes in assisting businesses with their long-term growth and success.
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OLGA LANDS A NEW GIG
Our extremely talented intern, Olga Griesinger, recently accepted a full time job at Elum. Our team can’t wait to see the beautiful work she creates at the letterpress and design studio. She was kind enough to share her thoughts about her internship experience with us.
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TRUST: THE LIFEBLOOD OF GREAT BRANDING
I am in the relationship business. As a creative director at a busy branding and design agency, I rely on strong relationships with both collegues and clients. The foundation for these relationships is trust. To do my job well, I have to earn the trust of clients. The success of our agency’s projects, our client’s businesses, and ultimately the agency itself depends on it.