It’s a wonderful thing when an entire industry is revitalized and redefined through design. All notions of what once had been thought a boring pastime reserved for old guys lounging in beach chairs, are no longer. The cross pollination of fishing and youth culture has introduced an entirely new generation to a sport that may have never been exposed to it otherwise.
Blog
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STARTING UP? DON’T UNDERVALUE YOUR BRAND’S FOUNDATION
Our branding agency often works with start-up companies. At this critical time it’s important for an organization to invest in how to articulate its vision. A logo, tagline, and other marketing efforts are valuable and worthwhile expressions of a brand. But these elements are like rooms in a home. The foundation of the home are its principles, purpose, and promise.
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A PRINTER, SUGAR, AND SOMEONE
I was having lunch with a friend a week or so ago. We were enjoying the mediocre-est of tuna-salad sandwiches at an AnyDeli near the studio. My friend, who is somewhat in the design industry (he’s a printer) made a comment about the toothpick that held his bread to his glob of tuna-salad.
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BUT FIRST, KINDNESS
We recently spent a day with our new client and friends Cassandra at an event they call Cassandra Unplugged. The event took place at a Hollywood Mansion and brought together business leaders from companies like Target, Adidas, Lyft, Google, Sony, Wrigley, and Snapchat.
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TOO MANY COOKS IN THE KITCHEN
Too many cooks in the kitchen is a phrase we have all heard, but do we truly value it? As creatives, a singular vision is such an important concept to know and understand.
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COCONUT BEACH ARTICLES
Coconut Beach was recently featured in the San Diego Business Journal. Kent Harrington, Mitchell Compton II and Michael Reidy, the founders of Coconut Beach, came to us seeking a visual identity for their brand.