Coconut Beach was recently featured in the San Diego Business Journal. Kent Harrington, Mitchell Compton II and Michael Reidy, the founders of Coconut Beach, came to us seeking a visual identity for their brand.
Author: LESS+MORE
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HISTORICALLY MODERN
The Nolen is Downtown San Diego’s brand new rooftop cocktail lounge atop the Courtyard Marriott Hotel. It recently had it’s grand opening and the “buzz” is continuing to grow stronger.
We worked alongside Azul Hospitality Group and Blue Motif Architecture to design the brand identity around the name. This reference to John Nolen, a city planner for San Diego in the 1920’s, gave us a wealth of historical insights and ways to connect the brand in a subtle but impressionable way. The logo for example, utilizes a plumb bob, which was a typical tool used in surveying.
Check out all of the work we did here and read more about the restaurant by clicking here.
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VALUE 1: BE READY
Talent alone won’t make you a success. Neither will being in the right place at the right time, unless you are ready. The most important question is: ‘Are you ready?’ Johnny Carson
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VALUE 2: OWN IT
Respect your efforts, respect yourself. Self-respect leads to self-discipline. When you have both firmly under your belt, that’s real power. Clint Eastwood
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VALUE 3: PEOPLE FIRST
If once you forfeit the confidence of your fellow-citizens, you can never regain their respect and esteem. Abraham Lincoln
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VALUE 4: SEEK THE MORE
You think 24-7 when you’re a creative person.
And I find pleasure in everything – if I’m in a flea market, I’m there on my downtime, but I’m also there searching for the collection. I don’t separate the two. Francisco Costa